Alternative Sweeteners Market size will foresee significant growth owning to increasing awareness among consumers related to health and rising number of patients suffering from obesity, heart disease and diabetes. Upsurge in demand for low-calorie food products is another key factor that has paved the way for the industry growth.
Increasing usage of sugar substitutes in various process foods including confection, candies, jellies, sugar free jams, puddings, biscuits, chocolates, ice-creams and chewing gums is expected to drive alternative sweeteners market size. Also, the product is widely used in personal care products which include mouthwash, glycerin and toothpastes.
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High calorie sugar products are being rapidly replaced by alternative sweeteners in food & beverage industry for preparing juice, carbonated drinks, frozen food, cereals and whipped creams. However, strict government norms related to sweeteners that consist of specific chemicals and ingredients can hamper the industry demand. Besides, excess consumption of the product is harmful to the body.
Alternative sweeteners are food additives that are produced synthetically which provides sweet taste like sugar and has low fat content. It is available in three types named, high fructose syrup, high intensity and low intensity sweeteners. Further, high intensity sweeteners are segmented into aspartame, sucralose, saccharine, stevia, alitame, neotame, ace-k, sucrose, polyols, cyclamate and agave nector. Several manufacturers have adapted an emerging trend of mixing two or more sweeteners to conceal their unpleasant and bitter taste. Generally, neotame and sucralose are blended together to improve the final quality of the food product.
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The product is used in different industries which include food & beverage, pharmaceuticals and personal care. Among these, food & beverage industry holds a major share in alternative sweeteners market. Food & beverage industry is further divided into bakery, confectionery and dairy. They are extensively used in numerous process foods including baked & canned foods, carbonated drinks and frozen foods.
North America, led by the U.S. alternative sweeteners market has matured with time and is likely to witness moderate growth. Rising number of people suffering with obesity and diabetes will propel the industry growth as consumers are switching towards low calorie sugar. Latin America alternative sweeteners market is anticipated to rise due to growing health problems and disposable income of consumers.
Europe alternative sweeteners market will foresee exponential growth due to advancement in technology and increasing research & development activities. In addition, people are recognizing the health benefits associated with sugar substitutes over regular sugar, in turn strengthening the industry demand. Food and beverage industries are now substituting corn syrup and sugar over sugar substitutes which will further fuel the demand for sugar substitutes.
Asia-Pacific is the fastest growing alternative sweeteners market owning increasing number of health-conscious people who prefers-low caloric food and beverages. Rise in disposable income, improving economy and increasing population will propel the market growth. Also, improved standard of living in middle class population coupled with rising spending capacity and soaring health awareness among people will drive product growth.
Alternative sweeteners market is fragmented owing to presence of numerous regional and international market players. Several prominent market participants are Cargill, DuPont De Nemours, Tate & Lyle, Ajinomoto and Archer Daniels Midland. Other known market leaders are Almendra, B Food Science, BENEO, Arnhem, Amax Nutra Source, Pure Circle, Ingredion, Roquette Freres, J.K Sucralose, Celanese and MacAndrews and Forbes.
Many alternative sweeteners market players are involved in research & development activities to launch new products to capture this market. In 2016, Cargill launched a sugar free cookie named, “Ever sweet” which is approved by FDA. Also, Ajinomoto developed a zero-calorie high intensity sweetener named, “Advantame”. It is produced by blending vanillin and aspartame, which is more heat stable and have low calorie content.
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